Brand Awareness & Video Marketing
Hello, Before going further I have 1 question for you. Tell me the name of any toothpaste?
Almost 90% of people will name Colgate or Pepsodent, some of you might be thinking of Sensodyne or Closeup. Right? Have you ever thought why are you choosing these particular products? Let me tell you, its very simple. because you have seen lots of video advertisements for these particular products on TV & that’s how they have created a brand awareness of these particular products over the period of time. This is the power of video marketing. Nowadays video marketing can be done by anyone. If you don’t have a budget you can start it by doing yourself. We have been working in this field since 2016 & we came to know that lots of business owner are not aware of the video marketing they busy doing traditional methods. As per google, Consumers are using videos for inspiration, guidance, entertainment & for education. That’s why we need to produce more videos of our business, brand or products.
Nowadays everyone has smartphones & easy access to the internet that’s why digital marketing become so important & Video marketing is a major part of digital marketing. Video is the key to engage the audience. Take an example of yourself, You mostly prefer watching the video than reading. This consumer behaviour open ups the way for interesting videos. The main purpose of video marketing is to grab customers attention & place the product or brand in between video. This will definitely increase your brand awareness. This is one of many methods, it depends upon what are the goals of your marketing campaign. There are many types of videos such as Story-based video ad (TVC), corporate video, product videos, animated ads, explainer videos, youtube videos & so on. Confused, which video to make? Don’t worry, We have dedicated blog on that, named “Which type of video is perfect for your business marketing?” you can read.
Video marketing increases ‘ buyer’s conversion rate’ that effectively increases sales & ROI(Return of investment). This totally depends upon which type of video you have made. The video makes a stronger connection with the audience, that effectively increases trust. Nowadays brands are more focused on making videos that create a sense of urgency & call to action video. I’ll cover this in the next blog. Thanks for reading ‘Few words by Karan’ Be unique, Be Creative!